Showcasing the generosity in everyone.
Cadbury Dairy Milk and global agency of record VCCP =released 'Garage' which aims to shine a spotlight on the power of human generosity in small but meaningful moments.
The new campaign by Cadbury champions the brand’s belief that, though the world can seem like a selfish place, there is in fact generosity in everyone.
Following the success of Cadbury Dairy Milk’s previous films ‘Mum's Birthday,’ ‘Fence’ and ‘Bus,’ ‘Garage’ builds on Cadbury’s reputation as a fabric of the nation brand by continuing to hero relatable authentic stories, set in real, everyday settings, told in a quiet, yet powerful way.
'Gararge is a 30 second film, directed by Steve Rogersthe creative focusses on a young woman working a mundane late night shift at her local petrol station. A customer approaches her cashier booth to pay, asking for a bar of Cadbury Dairy Milk alongside petrol. As the customer walks away from the booth, he ‘accidentally’ leaves the chocolate behind. As soon as the young woman has realised his mistake, she immediately alerts him over the PA system and says ‘You forgot this’ acknowledging the purple bar. The man gives her a smile as he walks away and the young woman replies with ‘love you Dad’, revealing the father/daughter relationship at the end of the film.
The emotive creative, while remaining simple in its storytelling, showcases a new kind of relationship in its award-winning storytelling series - showing that generous instinct is as strong in adults as it is in children.
Anthony Ho, brand equity director Australia and New Zealand, Mondelez, said: "We’re proud that our new film ‘Garage’ honours the iconic Cadbury spirit of generosity and it’s beautiful to see an all too familiar father - daughter relationship brought to life on the screen, through the small, but mighty gesture of gifting a loved one a chocolate bar."
Jonny Parker and Chris Birch, executive creative directors at VCCP London said; “Garage, believe it or not, is set in an everyday location we’re all familiar with; the humble petrol station. It’s a simple tale. No special effects, very little gloss or glamour, but none of that matters when you have a great human story about generosity. The type of story everyone around the world who loves Cadbury can identify with."
‘Garage’’ by Cadbury will run from today in Australia and New Zealand across TV, OLV and AV billboards. A 15” cutdown will also run from the June 26 across those markets. All media has been planned and executed by Wavemaker.
Credits:
Client: Cadbury, Mondelez
Senior global marketing director : Jonathan McCarthy
Senior global brand manager: Markéta Kristlova
ANZ brand equity director: Anthony Ho
UK associate marketing director: Gemma Flanigan
Advertising agency: VCCP
Creatve directors: Chris Birch & Jonathan Parker
Creative team: Simon Connor & Steve Cross
Head of account handlings: Gemma Findlay
Senior account director: Anna Fotheringham
Senior account manager: Katie Westwater
Deputy chief strategy officer: Clare Hutchinson
Planning director: Alana King
Head of TV: Olly Calverley
TV producers: Rosie Good + Charlie Hodges
Production company: Somesuch & Co.
DIirector: Steve Rogers
Managing director Chris Watling
Producer: Tom Gardner
Edit house: The Quarry
Editor: Jonnie Scarlett
Post house: Freefolk
Post producer: Charles Gillett
Flame op: Andy Copping
Grade: Company 3
Colourist: Jean Clement
Sound studio: King Lear
Engineer: Jack Sedgwick
