To fuel their fire for football, Aldi has launched its sponsorship of the MiniRoos with a campaign that showcases the next generation of sport stars.
Aldi is promoting its sponsorship of Football Federation Australia's grassroots junior program, MiniRoos, with a new campaign starring kids full of passion.
The spot shows young fans getting outdoors and playing sport - rain, hail or shine.
The Aldi MiniRoos program is open to 4-11 year olds of all abilities and introduces the sport to kids. It focuses on learning new skills, being active and making life-long friends.
BMF CD Alex Derwin says: “You can tell from the footage how much these kids genuinely love football. They wanted to run, kick and tackle anything that moved, so our biggest challenge was keeping up.
“Richard and Pete did a brilliant job of catching the kids in the moment and translating their energy onto the screen. We’re excited to kick off Aldi’s first major sponsorship in such lively fashion.”
“Our commitment to growing the MiniRoos extends both on and off the field. We aim to inspire healthy eating and demonstrate Aldi’s commitment to the Australian community,” Aldi says.
The campaign rolls out across TV, outdoor, radio, online, catalogue and point-of-sale.
