Audi Australia has launched its first retail campaign of 2016, ‘Luxury In perfect symmetry’, created by 303 MullenLowe Sydney and directed by Collider.
Audi Australia has launched its first retail campaign of 2016, ‘Luxury In perfect symmetry’, created by 303 MullenLowe Sydney and directed by Collider.
The 30-second spot features performers from an Australian dance group and surfer Mick Fanning, Audi ambassador, showcasing the Audi Q3 and Q5 SUV side-by-side in very different Australian environments.
From the cliffs of Kurnell to Royal National Park in NSW, the clip spans over contrasting locations to show the different terrain the car can travel.
“The campaign has a distinctively stylish Audi look and feel, and has been shot locally to appeal to an Australian audience,” says 303 MullenLowe ECD, Richard Morgan.
‘Luxury in perfect symmetry’ was directed by Collider’s Damon Cameron.
Some snazzy dancers also recently starred in David Jones second edition of #itsinyou.
Credits
Client: Audi Australia
Agency: 303 MullenLowe
ECD: Richard Morgan
Head of Art: Adam Whitehead
Senior Art Director: Matt Smith
Copywriter: Mike Guegan
Date Friday 5th February 2016
Media Release Copy
Agency Producer: Sean Ascroft
Head of Business Management: Tony Dunseath
Business Director: Laura Dewey
Senior Business Director: Georgie McGarr
Production Company: Collider
Director: Damon Cameron
Executive Producer: Rachael Ford-Davies
Producer: Peter Holani
DOP: Daniel Ardilley & Earle Dresner
Editor: Chris Leaver
Colourist: Ben Eagleton
