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Positioning itself as the first shop for all Australian's grocery needs.
The mockumentary-style campaign shows Aldi's competitors' employees shop at Aldi for the savings.
The quirky spots aim to convince consumers that at Aldi you can buy more quality produce for less.
Showcasing both the beauty of the harsh outback and generosity of its inhabitants, the new Christmas ad...
Iconic Australian food brand Dick Smith Foods has revealed it will cease operation after 19 years in...
ABC show The Checkout to call out Aldi for its catalogue ads as it accuses them of breaking consumer law.