Aldi is using talking a talking mushroom and loaf of bread to switch shoppers off autopilot.
In a new campaign from BMF Aldi is encouraging shoppers to slow down and ‘smell the savings’ – notice the unexpected and overlooked products at the grocery store.
BMF creative director Alex Derwin: “AIdi is always adding new and surprising products to their range and it’s these products that save you the most money. This idea is a simple and direct challenge to ALDI shoppers to look up from their lists, look around and smell the savings they can make."
Aldi marketing director Sam Viney adds: “Whilst many Australians have woken up to the exceptional value we offer at Aldi, some are still surprised to hear about the broad range of award-winning, specialty products that line our stores. Creating spokespeople out of our much-loved grocery products – and making them advocates for our lesser-known products – seemed like a fertile territory for humour, and a surprising way to break through the clutter."
Credits:
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Art Director: Jessica Roberts
Copywriter: Justin Butler
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Planning Director: Hugh Munro
Managing Director: Stephen McArdle
Client Services Director: Daniel Lacaze
Group Account Director: Toby Hussey
Account Director: Sid De
Agency Producer: Emma Friend
Director: Jim Hosking
Production Company: Scoundrel
Post Production: Alt
Editor: Tim Mauger @ The Butchery
Producer: Adrian Shapiro
Music & Sound Production: Rumble Studios
DoP: Stefan Duscio
ALDI Marketing Director: Sam Viney
ALDI Marketing Manager: Lachlan Sweet
ALDI Marketing Assistant: Katherine Franulovich
