The New World website creates a link between personalised and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.
AKQA has launched a new ecommerce platform for major New Zealand grocery retailer, New World.
The New World website creates a link between personalised, inspirational and promotional content for shoppers to make online transactions, interact with shoppable recipes, articles and shopping list builders.
“The launch of the new website is a vital step forward to providing our customers with a connected, personalised customer experience, from inspiration through to shopping and loyalty," says David Brem, head of digital, Foodstuffs New Zealand.
"As the most visited digital touchpoint across the Foodstuffs group, www.newworld.co.nz acts as the digital front door for our 143 stores and local New World owner-operators across New Zealand."
This project will be closely followed by the PAK’nSAVE brand site which will launch next month too.
“Partnering with Foodstuffs for the past three years has been so rewarding, helping evolve their sales and marketing assets," says Brian Vella, AKQA managing partner, Asia Pacific.
"In a short space of time together we’ve been able to innovate and implement a leading brand and customer experience for New Zealand's major grocery retailer, and one of the country's largest organisations.”
Brem says the new website will lead to an improved mobile experience and allow customers to find more content and meal inspiration.
The new platform was designed to give New World customers an optimised customer experience, designed for what matters to them. More time, choice, convenience, and value as well as helping to make healthier food choices.
“AKQA partnered with us to provide expertise across customer experience strategy and design through to solution architecture and development," Brem says.
"We’ve also been able to take advantage of their experience utilising personalisation capability in order to support our teams on the new platform."
Stephen Forth, AKQA NZ Managing Director says the project was a successful partnership between AKQA, Foodstuffs North Island and Foodstuffs New Zealand.
“The innovative and progressive culture set from the leadership team at Foodstuffs led to the creation of this transformative platform," Forth says.
"This partnership highlights the strength of the hybrid team model where agencies and clients work together to create high functioning, integrated implementation teams.”
Some of AKQA’s AUNZ’s other retail clients include Officeworks, Nissan, Purina, AMP, Ticketek and Foxtel.
AKQA operates in 28 markets globally, with over 2100 people worldwide. Across the Asia Pacific region, the studios collaborate closely across Melbourne, Sydney, Auckland, Wellington, Tokyo and Shanghai to form one united APAC presence.
