The campaign is part of the Radio Alive rebrand aimed at promoting radio advertising.
Commercial Radio Australia (CRA) is highlighting the value of radio advertising though a campaign.
The radio industry body is working with brands such as Aldi, Koala and Liqourland for the push which includes stories of business success in ads created by Eardrum.
“Advertising works and brands that invest in radio will be rewarded with a strong return on investment,” CRA CEO Joan Warner says.
“Radio offers broad reach and allows brands to maintain their share of voice.”
Koala co-founder Dany Milham says radio has been valuable in helping the business build a distinctive brand.
The campaign is part of the Radio Alive rebrand aimed at promoting radio advertising.
Click here to listen to the new ads.
