Health insurance doesn’t need to add to your already complicated life, promises AHM in its latest campaign.
Private health insurance company AHM have launched a new brand platform from Clemenger BBDO Melbourne.
The campaign features simplistic, hand-drawn designs by The New Yorker columnist Liana Finck which illustrate a variety of scenarios where life can get awkward or complicated.
The 30-second TV ad animates the drawings and assures the viewer that AHM won’t add to the numerous stresses of daily life – rather, it’s the simple bit.
“As a brand we’ve always prided ourselves on being simple – whether it be our product mix or our customer experience,” says AHM director of digital and brand Peita Golden.
“This is about continuing that work and making sure that everything we do and how we do it is done in the simplest way possible.”
The campaign will run across TV, social, digital and out of home with a range of different scenarios depicted.
