Ahm health insurance has released its first work from Clemenger BBDO Melbourne since it quietly added the agency to its creative roster alongside DDB Melbourne.
From binge-watching to biting down on an olive pit, the ads paint an honest picture of everyday scenarios that result in the need for health insurance.
The campaign introduces a comedic new suite of health insurance covers, including binge-watching cover, accidently ate that cover and attempting gym again cover.
Each ad finishes with the voiceover: “Join Ahm, for health insurance you might actually use.”
Clemenger BBDO Melbourne creative director Evan Roberts believes the campaign shines a light on the real experience of health.
“For most of us, health insurance when we use choose to use it is quite a mundane, everyday experience. It’s nothing spectacular, just modern day scenarios we can all relate to – and scenarios we need insurance for.”
Ahm head of marketing Amanda Romeo believes the campaign builds on the brand’s strong foundation and established style of communication.
“As a brand we reflect our straightforward approach to private health insurance through our black and white style of communication. This campaign is a great build on this as it brings the brand into the context of our consumers’ lives.
“By showcasing relatable scenarios the campaign builds a stronger link between the Ahm brand and our consumers.”
Ahm's last work with DDB Melbourne introduced ‘Boring Bodies’, a campaign designed to show that not everyone needs full health cover. The brand has worked with DDB since 2014.
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