As featured in AdNews magazine, Watchdog is that mighty defender of consumers against BS marketing and advertising claims.
This week Watchdog goes up against AHM Health Insurance, whose recent campaign is designed to show some people’s bodies are so massively boring they don’t need much health insurance. The ad shows a girl breaking up with her boyfriend because he never injures himself. Watchdog is here to sniff out the BS.
AdNews: I’ve just watched your recent ad and I think I have a boring body…
AHM: That’s okay. Are you looking for hospital and extras cover?
AdNews: I’m scared my partner might break up with me because my body is boring and I don’t use my benefits.
AHM: Would you like some help with choosing health insurance?
AdNews: If I don’t have a boring body can I still join AHM?
AHM: Yes, as long as you have a green Medicare card you are able to join.
AdNews: What if I take up the new health cover and then I’m hit by a car?
AHM: We have many different levels of cover. They range from hospital covers that will cover you for accidents only to being covered for everything that Medicare covers in a private hospital.
AdNews: So my partner won’t break up with me for not having multiple injuries?
I doubt it.
Final Reckoning:
So it turns out its unlikely your partner will dump you because you aren’t using your health benefits. But the main issue Watchdog has with the AHM offer is it encourages reducing the coverage of health insurance. It may cover freak accidents, but if you reduce it to the most basic level you aren’t covered for tonsillitis, wisdom teeth, cancer treatment, optical and more. These are things you may not need now, but you may need later.
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