No artificial colours, no worries.
In the fourth instalment of the Good Different platform, BMF and Aldi have turned their attention to the extreme side effects of too many artificial colours on a group of unsuspecting taste testers.
The 60-second spot shows adults going crazy after eating artificial colours, reminiscent of a child's response to drinking red cordial.
The campaign aims to promote Aldi's move away from artificial colours.
Credit List:
Executive Creative Director: Cam Blackley
Creative Director: Alex Derwin
Associate Creative Director: Rosita Rawnsley-Mason
Art Directors: Rosita Rawnsley-Mason and Nadia Ahmad
Copywriters: Tom Johnson and Millicent Malcolm
Designer: Matthew Hughes
Executive Planning Director: Christina Aventi
Head of Planning: Hugh Munro
Managing Director: Stephen McArdle
Group Account Director: Toby Hussey
Account Director: Hayley Basham
Agency Producer: Jenny Lee Archer
Production Company: The Sweet Shop
Director: Steve Ayson
Producer: Cindy Kavanagh
Executive Producers: Loren Bradley and Edward Pontifex
Managing Partner: Wilf Sweetland
Post Production: Arc Edit (offline) and Alt VFX (grade/online)
Editor: Peter Sciberras
Photographer: Gavin Johns
Art Buyer: Basir Salleh
Sound Production: Rumble Studios
DoP: Germain McMicking
