Celebrate individuality and creativity, live unconventionally, says Adidas.
These are the principles of sport in 'One in a Billion', the latest campaign from Adidas.
This is the first Chinese campaign from the sports brand’s new creative agency, 72andSunny.
The video asserts its popularity over the Chinese sports market, with cameos from Olympic volleyball player Hui Ruoqi and swimmer Ning Zetao, as well as a quick how-do-you-do from David Beckham.
In championing individuality, the video positions itself in direct competition to Under Armour's #RuleYourself campaign, with the opening scene of 'One in a Billion' an almost identical rip of its army training scene from 2015.
'One in a Billion' was produced by Prettybird, an American Video Production service.
