Adidas has appointed Naked Communications Melbourne as its creative and strategic agency after a competitive pitch.
The win will see Naked work with both global content which will be used locally as well as helping support the brand's local objectives by coming up with new strategies and concepts.
Matt Houltham, managing director of Naked Communications Melbourne said: “Many press releases talk about the joy of working with an iconic brand – however this one truly means it. We are stoked to be on board with Adidas and look forward to developing innovative communication strategies with them.”
Head of brand marketing for Adidas, Neysa Lubransky said: “We were impressed with Naked’s creative thinking, strategic capabilities and understanding of the Adidas brand. We’re looking forward to partnering with them in the new year.”
It's a welcome win for Naked after an up and down year. While it won a stack of awards for its work on 'Steal Banksy' for the Art Series Hotels, it was cut from the Telstra account in June and restructured its management team in September with partners Phil Hayden, Mike Wilson and Adam Ferrier taking on expanded remits. Recently Enero flagged a $2 million investment program for the agency.
The Adidas win for Naked will not affect the other agencies currently on the company's roster.
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