When's the perfect time to roll out a national campaign for the Disney Junior channel? Right before Christmas of course.
Striking creative features Disney characters Mickey Mouse and Sofia from Sofia the First and Jake from Jake and the Never Land Pirates.
The campaign will be aimed at mums with pre-school aged kids in targeted media such as female-centric magazines New Idea and Better Homes and Gardens, as well as in digital and out-of-home.
The campaign will run from now until the end of November and again in March and April.
