Kevin Rudd, Malcolm Turnbull and other pollies are teaming up to support the new campaign from the Australian Literacy and Numeracy Foundation (ALNF).
The out-of-home campaign will be set up in Bondi Junction Westfield where shoppers can show their support by using the giant digital touch screens.
“The industry has been using interactive display technology to offer product sampling, bus-stop shopping experiences and for interactive advertising campaigns, all of which drive consumer interaction. We are thrilled we can now use it in support of the literacy campaign.” said Outdoor Media Association CEO, Charmaine Moldrich.
