Tourism Tasmania has launched an online campaign called "There's A Place" to encourage Australians to discover the "unchallened purity and beauty" of Tasmania.
Created by Naked Communications, the campaign will run across the SAY media network, and will feature several interactive maps of Tasmania presented as digital ads. It will allow viewers to click along the map's highlighted routes to discover a range of Tasmanian experiences.
The campaign will also be supported by links to the travel company 'TasVactions' website.
