Jim Beam has made history by turning the Bondi Icebergs Pool into the world's largest Esky cooler, complete with oversized cans of Jim Beam and Cola.
Jim Beam's great grandson, Fred Noe said “At Jim Beam we take our bourbon making seriously, we felt the world’s number one bourbon deserved something, and somewhere, special to keep it cold – and where better than the world’s largest Esky cooler at Bondi Beach."
The campaign will also be supported by a TVC that will launch in April.
Production: Exit Films
