Fairfax has launched a campaign to support the new digital subscriptions model that kicked off today. The campaign aims to inform readers about the changes involved with the new subscription platform.
The Sydney Morning Herald and The Age campaign will run across TV, print and online.
The Sydney Morning Herald editor-in-chief, Sean Aylmer said “Our approach is simple: visitors will be able to continue to enjoy our content for free just as they do now, with minimal disruption, and subscribers will have access to more content, plus additional benefits."
Watch The Age ad.
