Share the Joy

16 May 2011
 

Advertiser: Cadbury

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Cadbury has unveiled a TV campaign promoting its "Share the Joy" project which is collecting sounds from around New Zealand to be made into a song by musician Bobby McFerrin.

Created by DDB New Zealand, the project has collected sounds from all over the country for the past six months.

The samples will be collected together and turned into the first "Glass and a Half Full" production made by an entire nation.

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