In an attempt to promote skin cancer awareness, well-known pollies including Tony Abbott, Malcolm Turnbull and Kevin Rudd bear all to save lives.
The Pollies had full body skin checks to lend their support to the Known Your Own Skin campaign that highlight the importance of regular skin checks.
Peter Welburn, general manager of Leo Pharma Australia said “The success of this campaign is a combination of H+K’s marcomms and public affairs expertise. An equally powerful part of the campaign was the coordinated social media activity on the day with leading politicians spreading the word to their many supporters.”
