To celebrate the upcoming launch of the new Man of Steel film, Warner Bros. Pictures has served up a fun experiential campaign at Sydney's The Galeries. Consumers have the chance to win prizes by using the 3D gesture-controlled flight simulator to fly through Sydney.
The campaign, by The Creative Shop, includes an exhibition featuring still from the film as well as the original costume worn by Henry Cavill in the film. The Creative Shop director David Wommelsdorff said: "This is a great project for The Creative Shop as it demonstrates our ability to develop new form customer experiences whilst staying true to our ethos – combining the worlds of digital and tangible. We have no doubt that people will view the Man of Steel film in a whole new light after participation with the flight simulator."
