Lipton Ice Tea has launched a new out-of-home campaign that aims to encourage Australians to ditch soft drinks and opt for ice tea instead.
Kate Sheppard, managing partner, DDB Group said “We know that lunch is a welcome break in the day time routine, but choosing lunch (and the drink to go with it) is often done on autopilot. This campaign aims to arrest that behaviour and provide a refreshing alternative”
ECD: Dylan Harrison
Creative Director: Jen Speirs
Art Director: Harry Towle
Digital: Soap Creative
