Popular beer brands, the British Beer & Pub Association and the Society of Independent Brewers have joined forces for a new campaign in an attempt to boost beer sales in the UK.
Beer brewers Anheuser-Busch InBev, Carlsberg, Heineken, Molson Coors and SABMiller are the brands behind the push.
Agency creative director: Mark Roalfe
Art director: Al Brown
Planning director: Ben Kay
Production company: Smuggler
Director: Guy Shelmerdine
