When you've got some spiffy new threads, you've got to shout about it loudly. And Qantas is pushing that message this week.
Droga5 created a new campaign to coincide with the launch of its new uniform.
'It's About' campaign launched on 8 December, and will reach across print, TV, digital, airport and on-board adverts.
The campaign carries on Qantas 'Spirit of Australia' motto, showcasing the new colours and fashion of the upcoming uniform.
Group Executive Brand, Marketing and Corporate Affairs Olivia Wirth said “Almost 12,000 crew and ground staff will be wearing the new uniform and they’ll be seen by millions of passengers, so it’s a great opportunity to profile the way Qantas has kept evolving its product and service”.
