Gold

25 June 2013
 

Advertiser: The Melbourne Mint

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The Melbourne Mint thinks you should listen to pirates, knights and Vikings when it comes to investing your super in a new three-part radio campaign.

Melbourne Mint’s general manager, Greg Scealy said “I’ve worked in radio in the past, so I’m well aware of not only its power to get your message across, but the role great creative can play in helping you do that. Exploring the role gold has played throughout history provides a great platform for our message that gold is, has been, and will be one of the best places to safeguard wealth.”

Production: Production Alley
Creative Director: Nick Brown/ Phil Childs
Copywriter: Angus Smallwood/ Chris Taylor
Producer: Rodney Lowe

Listen to 'Knights'.
Listen to 'Pirates'

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