Toy lovers everywhere, start your engines because Big W has served up its latest campaign for its mighty toy sale starring brand ambassador Eric Stonestreet.
The campaign encourages customers to create their own toy army for a chance to win a trolley dash. Consumers will also be able to make purchases on their mobile phones and scan catalogues using Viewa in Women's Day magazines.
Executive Creavtive Director: Damon Stapleton
Creative Director: Louise Mahoney
Senior Art Director: Sam Chappell
Production: Engine
