Technology brand Sony will launch a campaign featuring Australian actor Richard Roxburgh aiming to showcase the its new range of TVs and smartphones.
Created by Euro RSCG, the campaign is called 'For The Lovers Of Entertainment' and targets a group called "Digital Entertaiment Junkies". It is led by a television spot and also encompasses social media activity, and will launch 18 June 2012.
Advertiser: Sony Australia / Sony Mobile Communications
Creative Agency:
Havas Worldwide Australia