PepsiCo has kicked off a dual product launch campaign to promote Doritos Burn and Pepsi Max Ceasefire Lime.
Created by Clemenger BBDO Sydney, the "Cool the Burn" campaign looks to build on the success of the earlier Doritos "Battle of the Flavours" campaign and Pepsi Max's "Cash or Car".
The campaign will run across television, outdoor, point-of-sale and promotion via the Pepsi Max Crew V8 Supercar.
