Target has kicked off a new national campaign that aims to help parents see the world of toys through a child's eyes.
The campaign includes an app that uses augmented reality to 'bring toys to life' from print ads. The app is supported by in-store POS, outdoor installations with in-built 3D viewers.
Kai Tunley, head of creative, media and advertising at Target Australia said “Australia’s Biggest Toy Sale is a huge annual event and we are excited to be driving innovative ideas that will bring Target’s extensive range of toys to life. These unique media treatments will help all Australians see the magic of toys through the eyes of children and bring a spark of play to our toy sale event.”
