Subaru Japan has launched an extreme new campaign to promote the XV model. The ad shows extreme sportspeople doing what they do best on the surface of the car.
Jeff Gaunt, VFX Director, said “Creatively, one of the significant achievements was keeping a photo-real look given the huge technical requirements. We worked hard to make sure everything felt natural – for example, the snowboarder’s action had to feel like a real carve. Ultimately, our goal here was to ensure it didn’t feel like a green screen shoot composited, and we achieved that goal.”
Executive Creative Director: Osamu Saotome
Creative Director: Junichi Tanaka
Production Company: Cutting Edge
Production Company (Japan): ADK Arts Inc
Producers: Richard Hearman and Tomonari Motobu
Director / VFX Supervisor: Jeff Gaunt
