Coca-Cola

Latest News about Coca-Cola

Coca-Cola makes biggest ever shift to global marketing 8 years ago

Coca-Cola makes biggest ever shift to global marketing

Coca-Cola is overhauling its global marketing and brand strategy, bringing about the biggest change in...

Coca-Cola in multimillion-dollar "colour changing" packaging push 9 years ago

Coca-Cola in multimillion-dollar "colour changing" packaging push

Coca-Cola is changing colour in an innovative evolution of its #Colouryoursummer campaign, teaming up...

Industry Profile: Coca-Cola's marketing manager, Dianne Everett 9 years ago

Industry Profile: Coca-Cola's marketing manager, Dianne Everett

From pink cocktails and thermomixes, to supporting women excelling in the workforce, this week's profile...

MFA Awards red carpet question: What's the biggest disruption in media today? 9 years ago

MFA Awards red carpet question: What's the biggest disruption in media today?

From Mindshare to Starcom, Carat, Ikon, Seven West Media, Slingshot and UM, they all had plenty to say...

Coke tops list of most watched YouTube ads 9 years ago

Coke tops list of most watched YouTube ads

Coca-Cola, Lexus and Tourism NT: see which spots topped the YouTube Q3 leaderboard for most watched ads...

Coke rapped again for marketing to kids, scraps branded slide 9 years ago

Coke rapped again for marketing to kids, scraps branded slide

After 15 years as the drawcard to a Sydney swimming festival, a giant inflatable slide featuring two...

Samsung, Coke and NAB all named and shamed at the 2015 Shonkies 9 years ago

Samsung, Coke and NAB all named and shamed at the 2015 Shonkies

Bad lenders, clogged pipes and fake furniture are all sprung in this year's Shonky Awards. Find out...

The world's most valuable brands - Apple still ripe, Lego arrives, but Nintendo falls for first time 9 years ago

The world's most valuable brands - Apple still ripe, Lego arrives, but Nintendo falls for first time

Major tech giants once again lead the race in Interbrand's 14th annual top 100 most valuable brands...

Coke shrinks bottle - sees double digital success 9 years ago

Coke shrinks bottle - sees double digital success

Coca-Cola is rolling out smaller bottle options after seeing double-digit growth during trials of the...

Coke goes through the archives and rolls out vintage ads 9 years ago

Coke goes through the archives and rolls out vintage ads

As Coca-Cola prepares to celebrate 100 years of its iconic contour bottle, the soft drink giant has gone...

Coca-Cola pulls Fanta ads and apps after targeting kids 9 years ago

Coca-Cola pulls Fanta ads and apps after targeting kids

Not so Fanta-stic. Coca-Cola has be rapped by the ad watchdog for promoting a sugary drink to young...

Coke removes logos from packaging for Ramadan 9 years ago

Coke removes logos from packaging for Ramadan

Coca-Cola has removed the label from its cans in the Middle East to coincide with religious holiday...

Coke celebrates iconic contour bottle; kicks-off multimillion-dollar marketing push 9 years ago

Coke celebrates iconic contour bottle; kicks-off multimillion-dollar marketing push

Coca-Cola South Pacific is set to kick-off the celebrations of 100 years of its iconic Coca-Cola contour...

Coke Life not a fizzer claims beverage giant 9 years ago

Coke Life not a fizzer claims beverage giant

Coca-Cola hits back at Investment Bank Credit Suisse, after it estimated that Coke Life had fallen short...

Coke takes 'Share a Coke' one step further 9 years ago

Coke takes 'Share a Coke' one step further

Coca-Cola has partnered with an agency in Mexico to extend its Share a Coke campaign to people who are...