Our Industry Profile takes a weekly look at some of the professionals working across the advertising, ad tech, marketing and media sector in Australia. It aims to shed light on the varying roles and companies across the buzzing industry.
This week we head to North Sydney to meet Dianne Everett Coca-Cola South Pacific Group, marketing manager – Coca-Cola trademark.
In one sentence, how would you describe what the company does?
Refresh people’s lives the world over.
In one sentence, what does your role involve?
Inspire marketing solutions that get talked about; be the voice of the consumer in a conversation that involves complex stakeholders.
Within the last six months/year, what stands out as the company’s major milestones?
- Launch of the perfect size: 250mL can.
- Launch of groundbreaking digital-only teen targeted programs - world first “colour Your Summer” cans.
- Coke Life launch – leading to trail and repeat rates that rival the world’s best.
- Summer “Come Alive” campaign and thermochromic cans.
- Celebration of Coke’s 100 year anniversary of contour bottle – local adaptation of amazing global assets.
- The best is still to come…
Best thing about the industry you work in:
The pace - never a dull moment - and the relentless desire to innovate
Previous industry related companies you have worked at:
A couple of glorious years cutting my teeth as a grad in building industry/ banking before settling on long term roles with Unilever, Southcorp Wines and Coke.
Career-wise, where do you see yourself in three years time?
Overseas
Tell us one thing people at work don’t know about you?
I don’t like Game of Thrones.
Top networking tip:
Focus on “real” connections; support women excelling in the workforce.
My favourite restaurant for a business lunch is:
The Treehouse, North Sydney.
My favourite advert is:
Qantas “Feels Like Home”.
My must-have gadget is:
Actually my Thermomix.
My favourite media is:
Split between screens.
My favourite TV show is:
A dead heat between Homeland and House of Cards.
The last book I read:
The 100 Days of Happiness - fiction not self help - by Fausto Brizzi
My mantra / philosophy is:
People might forget what you say, but never how you make them feel
I got into advertising/ad tech/marketing etc because:
I love ideas
If I wasn't doing this for a living, I'd be:
A Lotto winning, home renovating, family psychologist
In five years' time I'll be:
Closer to 50 than 40 – scary
Define your job in one word:
Fun (most days)
What's your poison:
A pink Cocktail
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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