Coca-Cola

Continued fall in revenue and profit at Coke but the soft drink giant commits to marketing to reverse...

MCM has a new name and a new direction. It's shifting its reliance on spots and dots and planning to...

Australia has four campaigns vying for the top gong in the coveted Creative Effectiveness Lions, more...

A new generation of all-seeing, all-knowing vending machines is coming, as Coca-Cola Amatil moves on...

The Federal Government has appointed Mitchell & Partners to its master media account, replacing...

Marketers need to create their own content or risk a wad of half-baked stuff back from a third party....

UM has won the hotly contested Coca-Cola main media account, taking both buying and strategy, AdNews has...

Woolworths is Australia's most valuable brand and the first to break through the $10 billion mark,...

Instagram, the Facebook-owned photo sharing site, is publishing a guide for marketers. It's actually...

Top marketers may have flagged the end of the freefall for newspaper and magazine advertising revenues....

Sodastream has had another pop at Coke and Pepsi and its ad has been redacted as a result. Meanwhile...