Coca-Cola

Latest News about Coca-Cola

Coke wants to let Life surprise you, launches multimillion-dollar ad campaign 9 years ago

Coke wants to let Life surprise you, launches multimillion-dollar ad campaign

Coca-Cola went to Norfolk Island to surprise residents with its new product and turned the results into...

Coca-Cola hopes for 'halo effect' as it launches its latest brand Coke Life 9 years ago

Coca-Cola hopes for 'halo effect' as it launches its latest brand Coke Life

Coca-Cola is primed and ready to launch its latest brand, Coke Life, and is ensuring everyone knows...

Coke smashes sales forecast with coloured cans 9 years ago

Coke smashes sales forecast with coloured cans

Coke has smashed its summer sales forecast on the back of its #colouryoursummer campaign

What were the most read news stories of 2014? 9 years ago

What were the most read news stories of 2014?

With 2014 coming to a close, AdNews decided to put together a list of its top 10 most read news stories...

AdNews picks the Top 10 ads of the year 9 years ago

AdNews picks the Top 10 ads of the year

We made our pick of the best Australian ads of 2014 – what brands and ads made the list?

Coke cuts up to 260 jobs, despite coloured can success 9 years ago

Coke cuts up to 260 jobs, despite coloured can success

Despite Coke's #colouryoursummer campaign tracking above expectations, Coca-Cola Amatil (CCA) is axing...

Parents call foul play on Coke's marketing to kids 9 years ago

Parents call foul play on Coke's marketing to kids

Australian parents have given Coke and Powerade a red card for a promotion incentivising kids sports...

Coca-Cola breaks the rules, agency 3.0, and a programmatic world first 10 years ago

Coca-Cola breaks the rules, agency 3.0, and a programmatic world first

In print this issue: Coca-Cola, MCN's multichannel programmatic world first, Geek-chic hotels, creative...

Coke goes green to tap into health trends 10 years ago

Coke goes green to tap into health trends

A version of Coke flavoured with natural sugars and containing 30% less calories, will go on sale in...

Are Coca-Cola’s coloured cans the next Share a Coke? 10 years ago

Are Coca-Cola’s coloured cans the next Share a Coke?

Coke is breaking all its own brand guidelines with the launch of six limited edition coloured cans in an...

Coke turns to NPD as sales fall, but new product is getting slammed 10 years ago

Coke turns to NPD as sales fall, but new product is getting slammed

Has Coca-Cola lost its sparkle? The drinks maker is moving beyond fizzy drinks to counter its flat...

Coca-Cola names new global CMO 10 years ago

Coca-Cola names new global CMO

Joe Tripodi to retire as Coke names Marcos De Quinto its new global CMO.

Coke is world's top brand but Unilever is the smartest advertiser 10 years ago

Coke is world's top brand but Unilever is the smartest advertiser

Warc study, based on awards won, aims to benchmark commercial creativity and reflect strategic...

Coke plots big campaign for little cans 10 years ago

Coke plots big campaign for little cans

Coke pledged to tackle obesity last year with smaller sized portions and it's starting to play out....

Mondelez teams fighting each other over mobile start-ups (in a good way) 10 years ago

Mondelez teams fighting each other over mobile start-ups (in a good way)

Mondelez marketing units for brands including Cadbury, Philadelphia and belVita have faced off over...