Fairfax is making a push for advertiser dollars by highlighting its digital advertising packages across its local, national and lifestyle mastheads on tablet, mobile and desktop with a new site and trade campaign.
The publisher, like most traditional publishers, is battling falling advertising revenue in its print products and is making a move to grow digital. In August, Fairfax reported a 24% fall in print ad revenue. Digital revenue, however, was 6% up.
The publisher is launching a website for advertisers to explore the options across its print and digital titles and a trade marketing campaign to show how Fairfax's platforms including The Age, The Sydney Morning Herald and Good Food can give brands “the space their creativity needs”. creative.adcentre.com.au.
The ‘Creative Space’ campaign will run for four weeks across social media with targeted Facebook posts, promoted tweets, LinkedIn, YouTube and trade channels.
“[It's] a great way for us to educate and inspire our advertisers by sharing examples of our standard, rich media and custom solutions,” Fairfax Media digital ad development director Tereza Alexandratos said.
“Almost eight million Australians access Fairfax Media content digitally each month on web, tablet or mobile [according to EMMA data]. This new site allows us to demonstrate to our advertisers, through examples of our work, that the opportunities to engage with our audiences in unique and interesting ways are endless,” Alexandratos said.
The campaign and website were developed by Apparent.
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