Rosie Baker

Latest News by Rosie Baker

Cannes 2015: Saatchi wins treasure in Creative Effectiveness for Penny the Pirate 9 years ago

Cannes 2015: Saatchi wins treasure in Creative Effectiveness for Penny the Pirate

“We don’t believe that creativity and effectiveness are mutually exclusive but believe they are...

WPP, Snapchat and Daily Mail have teamed up to launch content marketing agency, here’s why 9 years ago

WPP, Snapchat and Daily Mail have teamed up to launch content marketing agency, here’s why

Cannes 2015: Sir Martin Sorrell: “You have to be prepared to cannibalise some parts of your operation. I...

Cannes 2015: Google wins Mobile Grand Prix, M&C Saatchi and Optus take Gold 9 years ago

Cannes 2015: Google wins Mobile Grand Prix, M&C Saatchi and Optus take Gold

M&C Saatchi has taken a Gold Lion in the mobile category for its Optus Clever Buoy work. It is one of...

“The next frontier of data is creativity” - global planning director at Dentsu 9 years ago

“The next frontier of data is creativity” - global planning director at Dentsu

Cannes 2015: Data might be driving marketing’s evolution, but it will never replace human creativity....

Cannes 2015: Press, Direct and Promo winners - Leos and GPY&R in the mix 9 years ago

Cannes 2015: Press, Direct and Promo winners - Leos and GPY&R in the mix

Leos takes only Aussie metal in Press Lions for Honda, GPY&R takes only Lion for Australia in Direct and...

Snapchat founder: ‘It’s weird when brands act like buddies’ 9 years ago

Snapchat founder: ‘It’s weird when brands act like buddies’

Cannes 2015: Evan Spiegel, founder of Snapchat, reckons brands shouldn’t try to act like people and be...

Cannes 2015: And so it begins, what you need to know 9 years ago

Cannes 2015: And so it begins, what you need to know

Cannes Lions Festival of Creativity is like navigating a European music festival, says Rosie Baker....

The Voice and cricket will turn fortunes in second half 9 years ago

The Voice and cricket will turn fortunes in second half

Nine Entertainment group sales and marketing director Peter Wiltshire is confident that network...

Nothing says customer engagement like gladiators and nipples 9 years ago

Nothing says customer engagement like gladiators and nipples

A grown man suckling on the nipple of a gladiator while the crowd roars “Thunderhead!” is not standard...

Pints not pots: Marketers should do fewer but bigger things 9 years ago

Pints not pots: Marketers should do fewer but bigger things

Col Kennedy, marketing boss of the Cotton On retail chain urges brands to stay focused on why they...

Bacardi scraps global CMO role, creates in-house creative role 9 years ago

Bacardi scraps global CMO role, creates in-house creative role

The spirits maker has split its global CMO role into two parts and restructured its global and regional...

Intent is the battleground for brands on mobile: Google 9 years ago

Intent is the battleground for brands on mobile: Google

Marketers should be thinking about how to interact with consumers based on “micromoments” that are...

Woolies ditches Torch Media, creates in-house media division 9 years ago

Woolies ditches Torch Media, creates in-house media division

Woolworths has created an in-house media hub to sell advertising space across its owned media assets,...

The noise has become the big picture 9 years ago

The noise has become the big picture

There’s so much drastic change going on in our midst that the noise is becoming the big picture, it’s...

Adblocking, APN's Michael Miller, out-of-home special, the death of independents - plus more, in AdNews in print 9 years ago

Adblocking, APN's Michael Miller, out-of-home special, the death of independents - plus more, in AdNews in print

Here's what you're missing if you don't read AdNews in print: Our Special Report on digital out of home,...