impact.com's Partnerships Experience (iPX) recently came to Sydney's Beta events space for a full day of networking, knowledge-sharing, inspiration and activations between brands, content creators, affiliates, publishers and agency partners, followed by an exclusive afterparty.
Attendees tap[ed into the experiences and insights of industry leaders, innovators and trendsetters through keynotes, fireside chats and panel discussions.
After the day began with fireside chat with Dave Yovanno, CEO of impact.com - who told AdNews that creators, content commerce and control were three areas for brands to focus on in the years ahead - Sarah Hamilton shared how to build 'cult' brands, before the 2023/24 impact.com roadmap was unveiled.
Panels on turning influencers into business partners and how partnerships can help brands 'hack' an economic downturn, a networking activity broke the late afternoon sessions up before a final panel on the state of content commerce and the closing keynote by Nick Marshall, 2020 Australian of the Year -Local Hero- QLD.
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