James McGrath

Marketers to start experimenting with different mediums this year as they figure out how exactly...

NRL to switch marketing focus to grassroots as headlines plague the code.

David Gyngell has a theory on why OzTAM ratings are in flux, but does it hold any weight? OzTAM CEO Doug...

Starcom MediaVest is building digital capability, and is heading to market instead of building from...

NRL launches Premiership season with new ad, but the MJW and NRL relationship has broadened to take on...

Nine Entertainment Company CEO David Gyngell says there's still too much negative sentiment around TV in...

MCN revenue jumped 7.7% in January as it took the number two spot in commercial share of metro audiences...

Southern Cross takes a 24.5% hit on underlying profit, but spruiks “content-led recovery”.

Lotterywest is on the lookout for marketing agencies to do a raft of work, but media buying will remain...

Free TV says fears 7.30pm timeslot could be awash with alcohol ads are overblown.

ZenithOptimedia says in 2015 new tech will allow brands to create personal experiences rather than push...

Nine Entertainment Company announces new Perth sales director Kate McMahon, as Reece Hogan steps down.

The commercial TV industry wants looser restrictions around content, but no change in ad hours.

Yahoo7 launches native ad platform, boasting 200 brands.

STW wins iiNet, well, kind of.