While there would be no change in the amount of advertising allowed on TV as a result of a review into the commercial free-to-air TV code of practice, the industry is hoping to loosen laws around alcohol advertising.
Free TV Australia is inviting public comment on a new code, which was last updated in 2009.
The key part of the draft plan would be to move the M-rating watershed hour to 7.30pm, rather than 8.30pm.
This would essentially allow networks to show alcohol advertising one hour earlier than currently allowed.
The code, if adopted by the Australian Communications and Media Authority (ACMA), would also allow MA15+ programs to run at 8.30pm.
Free TV Australia said the draft code was in response to a “diversified” media environment, with many platforms largely unregulated.
“This is a strong code that continues to provide the most comprehensive community safeguards for viewers,” Free TV chairman Harold Mitchell said.
“It has been simplified and is much more user-friendly.
“We are confident that the proposed code catches up with the range of ways people now access content, while ensuring Free TV remains Australia’s safest place for viewers.”
The draft code is available for public comment until April 3. It will then be passed onto ACMA, which will adopt it only if it is satisfied the code provides appropriate safeguards for the matters it covers.
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