James McGrath

“In social you need to join the conversation, not be the conversation. Push communication found in...

The government and treasurer Joe Hockey are moving to crack down on multinational companies avoiding tax...

NEC digital arm Mi9 buys into pop culture site Pedestrian.tv, but co-founders to remain at the helm.

Shivani Maharaj's move from MediaCom to Maxus signals a renewed focus on content marketing at Maxus on...

Live streaming apps Meerkat and Periscope are hot right now. But beyond SXSW and Silicon Valley, how are...

Tapping the power of social media influencers isn't just a reach play, but a content play, says Daniel...

Founder of The Media Counsel Glenda Wynyard is facing jail time in New Zealand after being found guilty...

The latest VB 'raise a glass' ANZAC campaign recognises the 16th Battalion at Gallipoli.

Jeep and Cummins&Partners come up with a footy documentary to air on Sunday, but Jeep says it is...

The ABC benefits from specialist children's programming, picking up eyeballs from commercial TV.

Family-focused brand Sodastream has signalled a renewed push into the alcohol space, but admits walking...

The West is trying to promote its partnership with Seven Media Group as a way to differentiate its...

You see those teenager in their room on their tablets, not watching TV? You're not imagining things,...

Getting off the paid media 'feeding tube' -- "we realised we were too above the line focused, and we...

Starwood Hotels trawls social media data for information about a customer once they have booked with a...