AdNews Newsletter
The big four.
OMD, JCDecaux, Publicis, SCA, Nine, Paramount, News Corp, Cartology, Samsung Ads.
The underlying strategy for a more efficient enterprise.
Strong result from GroupM.
The loss of one client in the US.
R/GA and Huge sale progress.
Too much money at stake.
ARN, The Trade Desk, KINESSO, Spark Foundry, News Corp, Yahoo, Index Exchange.
Advertising remains relatively small, although it’s helping to grow the subscriber base.
Taking on staff before the account starts paying.
Not the usual ‘dodgy’ brothers.
Organic growth of 5.8%.
But increased costs for pitches.
John Wren: “There's no better demonstration of collaborative effort than the Amazon win."
CEO John Wren is "bullish".