Omnicom's advertising and media fuels strong revenue growth

Chris Pash
By Chris Pash | 16 October 2024
 
Credit: Nigel Msipa via Unsplash

Omnicom reported 6.5% organic revenue growth in the September quarter, surging past the June quarter’s 5.2%.

Revenue was better than expected at $US3.9 billion and net income came in at $385.9 million.

Omnicom, the first of the global advertising groups to report results for the three months to September, was again led by its advertising and media business. 

CEO John Wren described the result as strong with “exceptional new business wins and exciting new work for our clients”.

The wins included Amazon's media business in the Americas, and an extension of its VW media relationship.

Wren expects the company to finish the year with “strong momentum”. 

"I'm bullish about Omnicom because of the level of the wins," he told analysts in a briefing. 

The company had previously forecast full year organic growth of 4% to 5% and now expects a result at the higher end of that guidance. 

Organic growth by discipline for the September quarter: 9.4% for Advertising & Media, 35.3% Experiential, 4.3% Public Relations, 0.8% Precision Marketing, 0.3% for Execution & Support.

This was partially offset by declines of 1.1% for Healthcare, and 5.4% for Branding & Retail Commerce. 

The Asia Pacific region was back to strong organic growth, reporting 10.9%, a reversal of the negative 0.1% of the June quarter.

Other regions: 6.5% for the US, 6.8% for Euro Markets & Other Europe, 24.8% for the Middle East & Africa, 8.7% for Latin America, 1.5% for Other North America. The UK business reported a fall of 0.2%.

omnicom sept q 2024

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