AdNews Newsletter
The World Federation of Advertisers says the industry is often prone to overstating sweeping new trends.
Human mobility platform company Near says Coles customers tend to be younger but Woolworths shoppers...
MCN has signed an exclusive Australian advertising deal with Near, a Singapore-based geo-targeting...
Tiles made from concrete reinforced with 100% recycled plastic fibre.
A total of 30,953 entries from 27 disciplines will be judged this week.
UBS analysts: "No post-election bounce just yet… Do we need to wait for the tax-cuts and rate cuts to...
PwC, in its 18th annual Australian Entertainment & Media Outlook, says the dominance of Netflix cannot...
"The demand outlook forecast has contracted given the economic uncertainty both globally and locally."
It expects a 1.5% to 2% drop in revenue for the full year in 2019.
The new president of the World Federation of Advertisers wants to restore glory and glamour to marketing.
The former Wavemaker MD and GroupM COO says: "I’m pretty fired up about the opportunity to lead an...
PwC forecasts a compound annual growth rate of 7.8% with internet advertising and subscription TV...
"TV versus YouTube is a little more David versus Goliath than Titanic and an iceberg."
Underlying growth in the overall US advertising industry, excluding political advertising, was 6% last...
Industry insiders told AdNews it's common for marketers to insert hard-to-meet performance clauses,...