News media is read by 17.5 million Australians across print and digital, representing 94% of the population aged 14+, according to the latest emma (Enhanced Media Metrics Australia) data for May 2019.
Digital news media is read by 15.6 million people, or 84% of the population, while 11.8 million people, or 64% of the population, read print news media.
“Australia’s news media has been built on a foundation of providing trusted, independent, professionally generated news content," says NewsMediaWorks CEO, Peter Miller. "Our ongoing strength as a medium is testament to that.
“Our AdTrust research demonstrates that news media has the nation’s most trusted content and ads and this is a key driver of the industry’s ongoing relevance.“
The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 8.22 million readers.
The Daily Telegraph followed, reaching 4.27 million readers and the Herald Sun with 4.12 million.
May emma numbers:
Sources:
1. News media is defined as member companies of NewsMediaWorks, including Nine Entertainment Co, News Corp
Australia, Seven West Media’s West Australian Newspapers, The Guardian and The Saturday Paper.
2. emma, Survey conducted by Ipsos Connect, People 14+, 12 months ending May 2019, 14+ Nielsen Digital Panel
data calibrated to Digital Content Ratings May 2019.
3. Print Readership based on last four weeks with the exception of community and minor regional titles which are
based on Average Issue Readership. Trends compared with 12 months to May 2018. NDP, Nielsen Digital Panel,
May 2019, People 14+ calibrated to Nielsen Digital Content Ratings (DCR) data for the equivalent period. All
readership based on last four weeks. The digital audience numbers within the above TAR are reported only if they
meet the sample size thresholds agreed between Nielsen and TRW.
4. ADTRUST; AdTrust Wave 3 research IPSOS Connect November 2018: Online questionnaire: n= 2503 Australians
aged 18+ Nationally representative.
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