The federal gocvernment has opened its six week public consultation process to help determine its response to the ACCC digital platforms report.
Treasurer Josh Fryndenberg says the consultation is the next step in developing a response to the consumer watchdog's final report, which made recommendations on issues that have wide-ranging implications across society and the economy.
"The recommended reforms that will be consulted on aim to better protect consumers, improve transparency, recognise power imbalances and ensure that substantial market power is not used to lessen competition in media and advertising services markets," he says.
Written submissions on the ACCC's recommendations can be made on the Treasury website.
The ACCC made 23 recommendations in its final report of its Digital Platforms Inquiry into Google and Facebook.
The recommendations respond to the substantial market power weilded by the digital platforms, their impact on competition in media and advertising markets and implications for news media businesses, advertisers and consumers.
The federal government says it recognises that news and journalism is an important public good and that, with platforms collecting and using large volumes of personal information, consumers need to be properly informed about the data collected, how it is being used and by who.
The government has accepted ACCC’s overriding conclusion that there is a need for reform - to better protect consumers, improve transparency, recognise power imbalances and ensure that substantial market power is not used to lessen competition in media and advertising services markets.
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