AdNews Newsletter
A tough start to 2024.
A stubborn start to 2024.
oOh!, Paramount, Uber, The Trade Desk, Enigma, Wavemaker, Val Morgan Digital, Rocket Agency.
MAGNA raises 2024 forecast for advertising spend growth in the US.
Share price has been dropping.
Like-for-like down 4.5% in 2023.
The agency is being absorbed into the AKQA brand.
A “small” number.
More than one-third was performance based.
An acceleration of investment.
A confidential submission to competition watchdog the ACCC.
Broadsheet: “Meta has already done this in other countries, and could do the same here anytime.”
It’s also about trust and engagement.
Here’s the game plan.
Forward bookings for April more robust.
