AdNews Newsletter
Cartology, Are Media, Google, The Trade Desk, PHD, WooliesX, KINESSO, Omnicom.
The big themes.
Digital now more than half the business.
Down 1% to $US2.42 billion in the March quarter.
Full year total television costs to decline marginally.
Written assurances of continuing financial support from its parent in Japan.
Ghost advertising in the shadows.
Netflix, HCF, Audible, Immutable. Canva, Frank Green, Mamamia.
“Significant opportunity ahead.”
Forward bookings down for April.
Down 6.6%.
Ogilvy has opened a new service to market health via influencers.
Net revenues up 4.8%, and 2% organically.
Scott McCaffery, Danni Wright, Paul Baker.
"It’s right, of course, that AI platforms pay publishers for the use of their material."
