Publicis Groupe reported stronger than expected net revenue organic growth, with the June quarter up 5.6% to 3.458 billion Euros.
And the global advertising group upgraded its 2024 net revenue organic growth forecast to 5%-6%, from 4% to 5% previously, despite persistent economic uncertainties.
“Our outperformance versus our peers is sustainable, with our growth rate close to doubling that of our competitors since 2019,” said CEO Arthur Sadoun.
The Paris-based group has been leading its global peers in revenue growth.
The latest results compares to Omnicom, the first of the big advertising groups to report the June quarter, which this week posted better than expected organic growth of 5.2%.
For the half year to June, Publicis’ net revenue organic growth was 5.4%, or 7.4% on a like-for-like basis.
“We continued to win market share, with Q2 net revenue organic growth accelerating to +5.6%, above expectations and 400bps (4 percentage points) ahead of our industry,” said Sadoun.
“For the first 6 months of the year, we kept delivering industry leading financial KPIs.”
The company reported "solid" performance across all regions in the June quarter: the US at 5.3%; Europe at 4.2%; APAC at 7.7%; China 10.5%.
Australia was up by a low-single-digit, improving from the March quarter.
Sadoun was confident Publicis would continue to lead and reinvent the industry.
“We have a winning go to market, which has put us at the head of the new business rankings for the past five years,” he said.
“We have taken the leadership of personalization at scale, demonstrated by our combined Data and Media offering’s double-digit growth this quarter, for the third year in a row.
“And thanks to Publicis Sapient, we are uniquely positioned to partner with our clients in their AI-led transformation.
“I would like to take this opportunity to thank all of our clients for their trust. I would also like to thank our people around the world for their outstanding work. Sustaining these levels of outperformance in such a difficult environment is an everyday battle."
Publicis's latest numbers:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.