Nine has won the television ratings for the second year in a row, boosted by its top-performing reality TV shows.
The network finished the TV ratings season with 38.3% of the commercial share, followed by Seven with 36.9% and Ten with 24.8%, according to OzTam figures.
Nine has also won in the key demographics 25-54 year-olds, with 37.8% commercial share, and grocery shoppers with children, with 38.9% of the audience share. Nine also took the biggest BVOD audience with 41.9% of the share, not including co-viewing data. It was followed by 7Plus with 41.1% and 10Play with 17%.
The network managed to claim the top spot in a disruptive year for TV, with multiple shows and sporting events postponed due to COVID-19.
Nine’s The Block finale attracted the biggest entertainment show audience with 2.37 million viewers tuning in, followed by its Lego Masters finale which attracted 2.23 million viewers.
Speaking to AdNews, Nine chief sales officer Michael Stephenson said the network held “clear leadership” in demographics that matter to advertisers.
“To me, the thing I’m proudest of is our dominance across total television - looking at both linear television and digital BVOD - Nine is the place that audiences turn to for news and entertainment and marketers can rely on throughout the year to deliver real results for their business," he says.
Seven, which claimed the most-watched TV program of the year for the AFL Grand Final broadcast, which pulled in 3.9 million viewers nationally, is looking to the new year. The network’s key shows, such as the Tokyo Olympics Games and Holey Moley, have been postponed to 2021 due to COVID-19.
The network has also had strong ratings for reality shows such as Big Brother and Farmer Wants a Wife.
“We’ve shown only a glimpse of our best this year and that got us to about half a percentage point from being the most watched network in the country,” says CEO James Warburton.
“Next year we will have all our returning hits, big new shows, the content that was delayed this year because of COVID, our first-class Olympics coverage, our winning news and sport schedules, and a few surprises we haven’t revealed yet. Bring on 2021.”
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