Tribal Australia, part of DDB Group, has hired Caitlin Lloyd as national head of strategy, as well as four other executives to further grow its digital technology business.
Lloyd joins from Mindshare where she was most recently group strategy director working with clients including Foxtel and IAG.
With a career spanning London, Melbourne and Sydney, she also worked at iProspect and Arena Media UK.
“Having worked together previously, I know Davy and I share a desire to create exceptional work without breaking the spirit of ourselves or anyone else," Lloyd says.
“Digital is where I began my career and I can’t wait to get back to finding the best creative solutions for clients by understanding where technology can add real value to people’s lives.”
Tribal national managing director Davy Rennie, who joined the business in April, says the digital creative agency is undergoing an exciting period.
"It’s an exciting time for Tribal and our partners with Caitlin and our other brilliant people driving even more momentum for us," Rennie says.
"Caitlin is an incredible strategist and a better person. She won’t only contribute to our clients’ businesses, but also the culture at Tribal."
Additionally, Tribal has hired Kimberley Tong as an account executive, Zoe Andrews as a digital producer, Vincent Salinos as a designer and Shirley Zhang as a developer to work across clients including Volkswagen, Maccas, Westpac and Dulux.
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